Let the FUN begin!

A SILENT KILLER
LURKING IN YOUR HOME
IN YOUR CAR
IN THE FOOD YOU EAT
IN THE FOOD YOUR PET EATS
AT THE STORE
AT WORK
IN YOUR COMPUTER
DESKTOP AND LAPTOP!
AT THE PLAYGROUND
IN THE GROCERY - AISLES 5-12
AND EVEN IN THAT CREEPY WHITE VAN.
IT'S EVERYWHERE...
ALL AT ONCE!
AND IT'S ATTACKING YOUR FAMILY
UNTIL YOU ALL DIE A SLOW, HORRIFYING DEATH!
IN AN EXCLUSIVE REPORT...
FROM YOUR LIVE, LOCAL, LATEBREAKING,
EYEWITNESS NEWS LEADER #1 EXTRAORDINAIRE!
WE HAVE THE ONE -- AND ONLY ONE THING --
THAT COULD SAVE YOU AND YOUR FAMILY FROM CERTAIN DEATH...
AND WE'LL TELL YOU WHAT IT IS
NEXT THURSDAY AT 11 AFTER A GRIPPING EPISODE OF CSI.


Hey Promo Kids! Stuck in a rut? Tired of producing crap like this on a daily basis? Me too. So, let's put our creative genius to good use. Let's take our unnecessarily large vocabulary of adjectives...our endless supply of puns, alliteration and hyperbole...our amazing dexterity with a 5-Colored keyboard...our expertise in coaching an invisible voice 1,500 miles away on the proper inflection of the words "Now" "Exclusive" and "Carl Monday"...our ability to make a $0 budget look like a $10 budget...our knack for withholding life-saving information until the last possible second....and above all...our absurd ability to deliver, on a nightly basis, all the ANTICIPOINTMENT that our viewers so desperately hate us for...
--- and create like we've never created before!

It's a Marketing Throwdown! Here's the basic idea, and it's very basic since I haven't properly thought this through. I'll soon post a challenge, with plenty of direction and rules to abide by, and of course, a strict deadline for completion. At which point, all contestants will post their video entry to this blog where we, as group, will dissect, destroy and humiliate each other endlessly.

I jest though, this will be a fun competition. The reason we should do this is because we've all experienced the "too many cooks in the kitchen, multiple rewrites, produce-by-committee promo process" and this gives us the opportunity to do something completely on our own. Years ago, when going to PROMAX was still in the budget, I got the chance to attend a seminar that had a similar promo challenge. Three different groups were all given the same topic and a few days to produce a spot. To no surprise, each spot was amazing, creative and were very compelling. However, they were all very different from one another. How many times have you said to yourself, "I would taken a totally different approach"? Well, now's your chance.


So in true promo fashion... dripping in anticpointment... there is NO challenge as of right now. This is just an introduction, a feeler to see who's game.

But, get ready! Get that pirated copy of Avid or Final Cut installed... get an assload of Red Bull, or in my case, Gentleman's Jack... and get yourself a new pair of sweatpants....

Cuz we're gonna make some promo magic, yo!

Stay tuned for your first challenge.



Promo Pimp